This one's for the DEPT® team.
I am Angela
Part strategist. Part operator.
Part systems architect.
I've spent 12 years leading agency teams, building brands and partnering with founders to tackle the challenges that come with growth.
I'm as comfortable shaping the strategy as I am figuring out how to deliver it. I know how to bring the right people together, navigate the complicated stuff and keep things moving.
// About me
Outside of work
Recent adventures
Affirmations from your fave momager
You're doing amazing, sweetie 💅
// Featured works
These are ones that taught me the most
Building the brand. Growing the business.
Conversion: 8% → 25%
Retention: 20% → 70%
Built and led the marketing function across brand, acquisition, lifecycle and customer experience. Led campaigns and cross-functional teams while working closely with leadership on product, operations and commercial strategy to drive measurable growth.
Tre'dish
Chief Marketing Officer
Connecting the dots across the business.
Company-wide reporting
Cross-functional business reviews
Went beyond the traditional CMO remit to build the reporting, business intelligence and automation systems behind how the company operates. Connected teams around shared performance data and established weekly business reviews to improve visibility, accountability and decision-making.
Tre'dish
Business Intelligence & Systems
Positioning recruitment technology for growth.
$1M deal secured
Within 90 Days
Worked directly with Workwolf's leadership to sharpen the brand's positioning and go-to-market strategy. Brought the commercial and marketing teams together around a clearer story, contributing to a $1M deal secured within the first two months.
Workwolf
Fractional CMO
The strategy, the numbers and everything in between.
10 funded portfolio companies
Growth & fundraising strategy
Partnered directly with founders and executive teams to work through the commercial challenges of growth. From go-to-market strategy and revenue modelling to investor narratives and financial projections, brought the right people and priorities together to turn complex ideas into actionable plans.
Alyst
Marketing Advisor
// The toolkit
The tools change. The thinking doesn't.
01
Alyst Ventures
Marketing Advisor
2025 –
Present
Commercial Strategy
Executive Advisory
Go-to-Market
Fundraising Readiness
Strategic advisory across growth, investment and commercial development.
Partnered with founders and executive teams on market positioning, go-to-market strategy, revenue modelling and fundraising readiness across the firm's portfolio.
02
Tre'dish
Chief Marketing Officer
2023 –
Present
Executive Leadership
Growth Strategy
Customer Experience
Business Intelligence
Co-led the build and growth of Tre'dish from the ground up.
Led marketing across brand, acquisition and customer experience while working alongside leadership on product, operations and commercial strategy. Built reporting systems and cross-functional processes to support smarter business decisions.
03
Director of Marketing
Fuzz Wax Bar
2020 — 2022
1.5 Years
Market Expansion
Franchise Growth
Customer Acquisition
Launch Strategy
Led four sold-out location launches across Canada.
Directed market-entry and customer acquisition strategy for a growing beauty franchise, developing a repeatable launch approach that achieved a 28.5:1 revenue LTV ratio.
04
VIVE Social + PR
Toronto Division Lead
2018 — 2019
15 Months
Agency Expansion
Client Acquisition
P&L Ownership
Team Leadership
Built and led VIVE Social + PR's Toronto division from the ground up.
Pitched and won new business alongside the CEO, hired the division's founding team and owned client P&Ls. Led integrated campaigns for brands including Jamieson Vitamins, Happy Planet and Onni Group, spanning strategy, creative, PR, influencers and experiential marketing.
05
Independent Consulting
Fractional CMO & Marketing Consultant
2014 –
Present
Strategic Consulting
Growth Marketing
Brand Development
Trusted by agencies and founders to lead complex accounts and growth initiatives.
Served as an external account lead for Notable Group, managing client relationships, strategy, creative teams and campaign delivery across accounts including Mionetto, Bottega and Aguamiel Tequila, with campaign budgets ranging from $25K to $150K+. Also advised brands across consumer, hospitality, technology and franchising on positioning and growth.
There's more to the story.
// good words
some good words from people I've worked with
Your next account director? Let's talk.
© Angela Solarz 2026